There’s a quiet pressure that haunts a lot of artists:
Be original. Be first. Say something no one’s said before.

And yet—most of what moves us isn’t original.
It’s honest.
It’s well-observed.
It’s resonant in ways that can’t be faked.

Your work doesn’t need to be the first of its kind.
It needs to be yours.

At some point, you’ll feel it:
The pull to pivot.
The quiet discomfort with something that once felt certain.
The project, the medium, the style, the pace—it just doesn’t fit like it used to.

And maybe the hardest part isn’t the shift itself.
It’s giving yourself permission to follow it.

We often talk about what we’re trying to say through our work.
What message it holds. What story it tells.
What it might offer to the world.

But the truth is—
the work is speaking to you, too.

There’s a certain kind of pressure that creeps in quietly:
The pressure to finish.
To have something to show.
To wrap the work in a bow and call it done.

But not every creative act has to end in completion.
Sometimes, the work is most meaningful when it’s just beginning.

Some days, the work flows.
Other days, it doesn’t move at all.

And in between—there’s the quiet question every artist faces:

What keeps this alive?

Some pieces arrive fully formed.
Most don’t.

Instead, there’s a slow shaping. A circling.
A period where the work is almost right—but not quite.
And then a point where you start asking:

Is it done? Or am I just done with it?

It’s not always clear.

Collaboration gets talked about a lot.
But often, what we’re shown is just the polished end result—
a name tag on a project, a co-sign on a post, a caption that reads “in partnership with.”

That’s not wrong.
But it’s not the whole story.

Not everything we make makes it in.

There are images that never find a spread.
Words that don’t quite fit the poem.
Projects paused halfway, waiting for the right context—or no context at all.

And still, that work matters.

A question we hear—sometimes spoken, more often felt—is:
What does it mean to create with intention?

Not just to make, but to mean it.

A question we hear—sometimes spoken, more often felt—is:
What does it mean to create with intention?

Not just to make, but to mean it.

The work is just beginning.

Launching Endeoh Zine — Issue One was more than a release date.

It was a milestone. A marker that said: we're here, and we're building something that lasts.